East Coast Media recently partnered with Ryan Ciasulli & the Marketing Team at Springfield Acura in Springfield, NJ on a Postcard Mailing for the Memorial Day Weekend Holiday. The purpose of this Mailer was to try & drive some traffic to their dealership and increase their auto sales. Our creative team offered a few design options that would entice local prospects to “Start Their Summer Right” by seeking their guidance for a New or Certified Pre-owned Vehicle. Ryan provided a mailing list and ECM’s mail team timed the mailing to hit those homes 3 days before the holiday weekend.
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On April 20th, the US Postal Service received initial acceptance a rate update. The update was originally scheduled for April 26, but was delayed due to corrections mandated by the Postal Regulatory Commission. Rates changes will be effective May 31, 2015.
Rate Update Highlights
- Metered First Class 1oz letter increases from $0.48 to $0.485
- First Class letter additional ounce increases from $0.21 to $0.22.
- Postcard increases from $0.34 to $0.35.
As you may have read, Google has implemented a planned change to their search algorithm giving greater importance to having a mobile-ready web site. If you have not recently updated your site, your business is likely losing mobile traffic.
What does being Mobile-Ready mean?
Google wants to see that your site width does not extend past the width of your browser window. It is also looking for fonts being of a legible size on mobile devices and that links are spaced adequately so that they are easily clicked on a phone or tablet.
At East Coast Media, we know firsthand the value that local businesses can provide. As longtime members of the Somerset Business Partnership, we build relationships with local businesses that can enhance what we do. Recently we partnered with an area photographer, Frank Peluso on a new web design project for Mid-State Lumber.
After developing the site architecture we worked with our customer to get their “wish list” of photographs. Mid-State has a large offering of building materials, a generous fleet of trucks, and three far-apart locations making this shoot a challenge – planning was critical. Read More >>
Since our early years, East Coast Media has used the term ‘One Design, Many Applications’ to describe our services. We pride ourselves on being a full-service source for our clients to help market themselves. Our diverse staff and range of services allows our designers to take your logo and design elements from one piece and use it across multiple digital mediums – including print, web, mailing and promotional items, and because our designers work so closely together, this can be done more quickly and cost-effectively than using a marketing agency or multiple vendors for your marketing needs. Read More >>
East Coast Media is always here to help you market your company without breaking the bank.
EDDM is the most cost-effective way to target potential customers in a specific town or area. If you’ve got a small business, this is the program for you. For a limited time, order 2,500 Every Door Direct postcards and we’ll design it for free. We can handle bundling, paperwork and delivery of your postcards, or if you prefer we can just design and print your postcards and leave the rest to you.
Companies across the country use direct mail to communicate with their clients. To save money on postage, businesses can use a qualified mailer to prepare their mailing lists, address their envelopes/printed pieces, and deliver it to the post office. This is often called Bulk Mail. At ECM, we do this for our clients every day!